EMPOWERMENT IN MOTHERHOOD WITH STEFANIE MELO
Stefanie is a holistic mentor and coach for moms. She has so many supportive offerings for women and their families: doula support, value-based planning and essential oil resources, to name a few. Stefanie was interested in photography for her website, social media, email campaigns, pamphlets + online course materials.
After our Strategy Session, we decided to focus on a fun, joyful and vibrant vibe to be aligned with her vision to bring the sparkle back to women’s lives. To keep consistency, we chose backgrounds and props with her branding colors. It also felt important to hint at her journey of wellness and self-care to overcome some challenges and limiting beliefs, while keeping the tone hopeful.
Body positivity was another theme of our photoshoot and we had a fun time coming up with ideas that embraced menstruation, breastfeeding, birth, positive sexuality, etc. Our final decision was to use intentional words on signs, visit the Willy St Coop east mural that shows areola and take some action shots with a vulva anatomy coloring pages.
It’s amazing to explore the many ways we can incorporate subtle and obvious aspects to really capture what you’re all about! What do you want to share about yourself in big and little ways?
This woman is doing incredible work to help uplift women holistically and it’s an honor to support her getting recognized and out there!
- Other services received: As part of our collaboration, I edited Stefanie’s online values course and workbook, edited her a number of nurturing email sequences and campaigns, and got clear on her USP, email signature and other key messaging.
- Song of choice: Don’t stop Believin’ by Journey
- Embodiment helper: laughing
- Find her at: stefaniemelo.com
from our photoshoot. . .
Refresh your business with clarity + flow!
I empower + inspire heart-led entrepreneurs to grow their business with purpose through supportive collaboration, authentic brand photography + powerful messaging. Let this be the season of MORE LOVE for your business, yourself + your life.